Chocolate brands

Best chocolate brands in Australia 2021, chosen by Australians

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Best choice for

Chocolate brand for taste

Ferrero

Best choice for

Chocolate brand for a range of flavors

Haigh's
Best chocolate

Top Rated Chocolate Brand: Lindt

Lindt has proven to be the number one choice among chocolate lovers. In addition to receiving the top overall rating, Lindt received top marks for taste, package design and range of flavors.

The best chocolate brands in Australia

  • Top Rated Chocolate Brand: Lindt
  • Best chocolate brand for value for money: Fine dairy products (ALDI)
  • Best chocolate brand for taste: Ferrero
  • Best Chocolate Brand for Packaging Design: Ferrero
  • Best Chocolate Brand for Range of Flavors: Haigh’s

How did we choose the winners?

The 2020 Finder Retail Awards recognize brand sentiment based on customer feedback on different categories of retail products. Finder has worked with leading data, analytics and consulting company, Kantar, to conduct thousands of interviews with customers about their product purchase history and their satisfaction with their purchased products.

Discover our complete methodology.

Top Rated Chocolate Brand: Lindt

Tetley All Rounder tea

  • No milk and no added sugar options available
  • vegetarian
  • Wide range of choices including chocolates with 70% to 100% cocoa content

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Lindt is Australians’ choice as the nation’s top rated chocolate brand, scoring 8.41 / 10. The finalists are Haigh’s, Darrel Lea and Ferrero, who have scores of 8.2 / 10, 8.09 / 10 and 8.08 / 10 respectively.

Founded in 1845, Lindt is a Swiss chocolate and confectionery company renowned for its chocolate truffles and chocolate bars. In addition to chocolate products, Lindt has more than 400 chocolate cafes around the world, offering artisan chocolate, macaroons, cakes and other desserts.

Lindt offers a wide variety of chocolate options, including products containing up to 100% cocoa. The brand’s Excellence collection also offers milk-free options. Some Lindt products do not contain sugar and are also suitable for vegetarians.


Best quality / price ratio chocolate brand: Dairy Fine (ALDI)

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  • Wide range of flavors
  • UTZ certified
  • Some products are Rainforest Council certified

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ALDI

In terms of value for money, consumers chose Dairy Fine from ALDI as the best chocolate brand. He has a score of 4.48 / 5, while Coles has scored 4.35 / 5. Woolworths and Green & Black’s scored 4.06 / 5 and 4.03 / 5, respectively.

ALDI opened its doors to Australians in 2001, offering a wide range of staple foods at a reduced price. It has internal brands such as Dairy Fine, Just Organic, Market Fare and Tricare.

Dairy Fine from ALDI offers a wide range of flavors such as strawberry, peppermint, rice crisps and caramel. Besides chocolate bars, the range offers wafer bars, chocolate eggs, mini chocolate sticks and chocolate balls. It is UTZ certified, with some products also certified by the Rainforest Council.


Best chocolate brand for taste: Ferrero

Tetley All Rounder tea

  • Offers various products, including chocolate spreads and mints
  • Wide choice of chocolates
  • Made with 100% responsible cocoa beans

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For taste, the Australians selected Ferrero as the best brand of chocolate, with a score of 4.65 / 5. He beat Haigh’s, who has a rating of 4.64 / 5. Meanwhile, Mars and Lindt both scored 4.56 / 5.

Ferrero is an Italian chocolatier and the second largest confectioner in the world. In addition to its famous Ferrero brand chocolates, the company offers different products such as chocolate-hazelnut spreads, mints and frozen desserts.

Made from 100% responsible cocoa beans, Ferrero brand chocolates are available in three collections: Ferrero Rocher, Ferrero Collection and Raffaello. Ferrero Rocher chocolates have a hazelnut filling and a crispy wafer shell, while Raffaello offers a tasty blend of chocolate, coconut and white almonds. The Ferrero collection is a mix of both.


Best chocolate brand for packaging design: Ferrero

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  • The packaging design complies with major environmental standards
  • Includes ingredients from small farmers
  • Plastic boxes and aluminum packaging are recyclable

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For the design of the packaging, consumers selected Ferrero as the best chocolate brand. He scored 4.63 / 5, while Lindt scored 4.46 / 5. The other finalists are Darrel Lea at 4.25 / 5 and Kinder at 4.23 / 5.

Founded in 1946, Ferrero is now available in more than 40 countries. The brand uses sustainable palm oil and cocoa beans certified to 100% by the RSPO from smallholder farmers in Côte d’Ivoire and Ghana.

Ferrero chocolates are wrapped in the iconic gold foil and placed in a fluted paper cup with a label, exuding a sense of luxury. Ferrero’s packaging design complies with key environmental standards. Plastic packaging and boxes are also recyclable.


Best Chocolate Brand for Range of Flavors: Haigh’s

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  • Wide choice, milk caramel choc, berrychocs and honey milk ganache
  • Uses ethically and sustainably grown cocoa beans
  • Gluten free options available

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Haigh’s

Australians chose Haigh’s as the best chocolate brand for a range of flavors with a rating of 4.43 / 5. He beat Lindt and Nestle, who both scored 4.36 / 5. The other finalist is Cadbury with a score of 4.35 / 5.

Haigh’s was founded in 1915 in Adelaide. It is the oldest family-owned chocolate factory in the country, offering different flavors of chocolate. The brand uses ethically and sustainably grown cocoa beans. Many of its products are also handcrafted.

Haigh’s offers a wide range of chocolate products including boxed chocolate, chocolate bars and artisan chocolate. Gluten-free options are also available. You can buy Haigh products online or at any of its 21 retail stores in Adelaide, Canberra, Melbourne and Sydney.


Methodology

The 2020 Finder Retail Awards recognize brand sentiment based on customer feedback on different categories of retail products. Finder has worked with leading data, analytics and consulting company, Kantar, to conduct thousands of interviews with customers about their product purchase history and their satisfaction with their purchased products.

Disclaimer: Please refer to our methodology for more information on how we rated and judged Finder Retail Awards nominees. Although we try to assess the majority of product suppliers in the market, this is not always possible and not all brands in the market have been included for judgment.

Top Rated Chocolate Brand Price Breakdown

Lindt 8.41 4.72 3.76 4.56 4.46 4.36
Haigh’s 8.20 4.6 3.74 4.64 4.04 4.43
Darrell lea 8.09 4.47 3.85 4.43 4.25 4.3
Ferrero 8.08 4.49 3.73 4.65 4.63 3.94
nicer 7.92 4.46 3.77 4.42 4.23 3.62
March 7.93 4.44 3.9 4.56 3.9 3.66
Fine dairy products (ALDI) 7.88 4.26 4.48 4.34 4.06 4.02
Nestle 7.88 4.3 3.87 4.25 4.08 4.36
Whittaker 7.79 4.27 3.71 4.41 4.02 3.94
Green & Black 7.75 4.33 4.03 4.25 4.06 3.75
Cadbury 7.53 4.06 3.8 4.08 4 4.35
Coles 7.52 4.12 4.35 4.02 3.9 3.84
Woolworths 7.20 3.9 4.06 3.86 3.71 3.75
Other 8.30 4.52 4.44 4.8 4.38 4.14


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