Chocolate store

Mondelēz opens Toblerone chocolate factory at Swiss airport

The maker of Oreo has said it wants to pay homage to Toblerone’s Swiss heritage and offer a “Multidimensional donation experience”to travelers.

“The innovative space is the perfect setting to build on Toblerone’s impressive track record of in-store engagement,”Said Ivo Knuesel, Category Planning Manager at Mondelēz World Travel Retail.

The Toblerone store is built on three main pillars: in-store digital engagement, online communications and e-commerce, he noted. It features rear walls with built-in screens, magnifying product displays.

Mondelēz has also responded to the trend of personalization by installing a “create your own Toblerone”Gift station at the back of the sales area, where shoppers can print a free personalized message on ribbon for their gift bags in under a minute.

“The demand for destination gifts is met by attractive offerings from Toberlone’s ‘sense of place’,” Mondeliz said. “Buyers can also choose a pouch for their chocolate bars with either ‘Zürich City’, featuring the skyline of Switzerland’s largest metropolis, or ‘Grüezi’, ‘Hello’ in Swiss German. “

However, the company has not commented on the weight of the Toblerone bars sold in the Duffry store because it reduce product sizeIn the UK due to higher ingredient costs.

Mondelēz recently achieved 2.4% organic net revenue growth in the first quarter of 2018, reaching $ 6.77 billion in total, while its European operations grew 4.7% in net organic revenue thanks to the chocolate and cookie segments.


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