Mondelez India Partners With Amazon.in To Launch Chocolate Factory, Retail News, ET Retail

New Delhi: Chocolatier Mondelez India, part of Mondelēz International, announced a strategic partnership with online marketplace Amazon.in to set up a virtual chocolate and candy store, to tap into the e-commerce market by providing an additional channel for consumers, he said in a statement.

With a strong presence in the store, with products like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Bournville, this is an important step towards Mondelez International’s global vision of building e-commerce capabilities here. 2020 and the roots of the company’s primary sales goal of being present in all outlets, the company said.

The Chocolate & Sweet Store will focus on the gift segment and tailor-made offers for individual consumers, thus enhancing its gift portfolio.

“Electronic commerce is the fastest growing channel for our business. As a successful e-commerce giant, Amazon.in is the perfect platform for us to effectively connect with more consumers, which will help us meet the needs of consumers. Globally, we have an ambitious goal of generating $ 1 billion in e-commerce revenue by 2020, and we are strategically focusing our investments on associations that help us develop the best sales and marketing skills. distribution with strong go-to-market capabilities, ”said Abhishek Ahluwalia, e-commerce manager at Mondelez India.