Major chocolate brands are increasing their exposure to consumers in an effort to build brand awareness and loyalty.
The Ghirardelli Chocolate Company recently reopened its flagship Chocolate Experience store, located in San Francisco’s Ghirardelli Square. The space is designed to enhance the customer experience and offers exciting new ways to celebrate the true craftsmanship of chocolate making. Visitors can expect to be delighted by the delicate taste and aroma of fresh chocolate, hot waffle cones and hot handmade fudge.
“We are thrilled to unveil the Chocolate Experience Store to our community of chocolate lovers and our hometown of San Francisco,” said Justin Reese, Vice President of Retail and E-Commerce at Ghirardelli Chocolate Company. “Our upscale chocolate, historic architecture, and stunning views, have made Ghirardelli Square a favorite destination in San Francisco. The interior redesign brings a dynamic new experience to the classic space.”
The renovated space is in the Pioneer Woolen Mill building which was built in 1864 and is listed on the National Register of Historic Places. While browsing the Chocolate Experience Store, guests will have the unique opportunity to see Ghirardelli chocolatiers handcraft the brand’s signature hot fudge from just three ingredients: pure Ghirardelli chocolate, milk and vanilla. Customers can also customize a box of signature chocolate squares selected from the brand’s largest Pick & Mix to date and enjoy a World Famous Hot Fudge Sundae in the store’s Alcatraz room while taking in the stunning views and unobstructed view of San Francisco Bay.
Other store offerings include fresh chocolate bars made with on-site roasted almonds and hazelnuts and pure Ghirardelli chocolate flowing from tempering taps, ice cream served in cones and handmade waffle bowls. and hand-dipped chocolate covered strawberries.
The redesigned Chocolate Experience Store seamlessly blends modern design elements, like a custom Ghirardelli golden eagle inlay and tiles from the SF-based company Heath Ceramics, with central elements of the historic structure, like the red brick walls and the original wooden beams. Also newly exhibited are hand-painted murals and a collection of vintage Ghirardelli advertisements from the company’s beginnings in the mid-19th century.
GoodSam Foods, a healthy snack brand committed to sustainability and regenerative agriculture, has launched giving initiatives, including a new venture with its partner, Colombian chocolate maker Luker Chocolate. The initiative, Building Networks, is a program to bring young Colombians together and provide them with educational resources while teaching them how to use social media for good.
GoodSam believes in three things: food that’s good for you, good for farmers, and good for the planet. In an effort to support farming communities, GoodSam has also committed to making significant improvements to three schools in Colombia by the end of 2022. The schools, in parts of the country, cater to young children community and improvements will help teach them about agriculture and the environment, as well as teach English and strengthen students’ digital versatility.
“Everything we do at GoodSam is in the spirit of giving back to people and helping the community. Build Networks was created to help create digital and educational equity in the real communities where our farmers live and work,” said Heather Terry, Managing Director of GoodSam, “Our mission has always been to grow and thrive communities. The deep relationships we have with our farmers allow us to give back directly to communities and create farmer-led initiatives with full visibility of where our resources are going.We are passionate about our work to continue to decolonize the system and building networks is another step towards our end goal.
To help bridge the digital divide in Colombia, GoodSam and Luker Chocolates created Building Networks. GoodSam will host training sessions, helping to activate technical solutions in rural Colombia while connecting with the community.
Program participants include children and teens from the local community who will strengthen their leadership, technological capabilities and social skills. The program aims to empower young people in GoodSam farming communities to become leaders and advocates for local development and growth.
“Launching the Building Networks program with GoodSam has strengthened our partnership and alliance. The GoodSam team has extensive international social media experience to leverage to help these rural communities,” said Julia Ocampo, Director of Sustainability, Luker Chocolate. “We are optimistic that this partnership will help communities connect with the world, share their daily lives, promote entrepreneurship, and continue to build our Chocolate Dream together.”