SEOUL – Lotte Confectionary, a confectionery wing of South Korean conglomerate Lotte, will hypnotize “Russkis” with a cream-filled chocolate cake snack called “Mon Cher”, cashing in on the never-cooling popularity of Choco Pie, a chocolate- snack cake covered with marshmallow topping, which is enjoyed by almost the entire population of 144 million.
Both Choco Pie and Mon Cher are round, palm-sized chocolate cakes. While Choco Pie is filled with fluffy marshmallows, Mon Cher is an upgraded version of Choco Pie made with white cream that makes it taste like real cake. Choco Pie is also popular in China, Vietnam and many other countries.
In Russia, Lotte Confectionary made about 50 billion won ($42 million) in annual sales in 2021 by operating its factory in Obninsk, some 100 kilometers (62 miles) southwest of Moscow, at its peak. About 34 billion won has been spent to increase production at its Russian factory.
The localized version of Mon Cher will debut in Russia in the first half of 2022, Lotte Confectionery said in a statement on January 20. Mon Cher has gradually gained popularity abroad, but it is not sure that he can win the hearts of Russians. consumers as much as Choco Pie.
Four types of Choco Pie are on the market: banana, strawberry, cocoa and original marshmallow. In January 2022, Lotte Confectionery advertised Choco Pie on about ten TV channels in Moscow and Saint Petersburg. Pyongyang built a clandestine Choco Pie factory. A former North Korean soldier who escaped to South Korea in 2017 with serious gunshot wounds has made headlines for saying he wanted to eat Choco Pies when he regained his senses after the long emergency operation.
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