Some might say that shell out £ 9 for a slice of regular chocolate cake would be paying too much – but Bruce is far from your average cake.
Get Baked, a food delivery service in Leeds, has gone viral for its “huge, succulent and rich” chocolate cake.
Patrons have gone wild for the cake, which the take-out restaurant sells in individual slices, consisting of around 12 layers of delicious chocolate and sponge cake.
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The company has decided to drop the price for a slice of cake from £ 7 to £ 9 – and although they’ve increased the cost, customers really don’t care.
Explaining the reasons for the price increase, Get Baked said: “[Bruce]currently charges £ 7 per installment, and that’s just not enough for the requirements of its design.
“Is £ 7 already too much for a slice of pie? In my opinion absolutely not, in the opinion of others, probably.”
They then said that to create the magnificent cake, they use expensive chocolate, locally laid eggs, appropriate butter, cream from a local farm, and locally ground flour.
The company said if it “couldn’t make any money” it would all be pointless and would not last.
Get Baked added: “I hope those of you who were lucky enough to have enjoyed Bruce’s succulence will appreciate that £ 9 is fair.
“After having had the conversation with many of our regulars, they feel comfortable that the decision is right.
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“If you think it’s too expensive, don’t buy it!” “
And it was clear that customers had no qualms about raising prices.
In response, one fan wrote, “Anything up to ten dollars for me. He’s a big boy and worth paying. I’d rather you see a profit and empty my pocket then you lose profits. “
“For your average slice of pie, I wouldn’t pay £ 9… but Bruce is anything but average. Plus, I like that it’s all locally sourced,” said a second.
Meanwhile, another added: “I bet you’ll sell more for £ 9 a slice… people will want to know what it is, which will further fuel the Bruce hype.
“I want to try it more now that the price has gone up. I will order one.”
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