Chocolate brands

Grayling wins festive briefs from Nestlé chocolate brands

LONDON – Grayling has been appointed to work with two of Nestlé’s chocolate brands on festive campaigns.

After a competitive pitch, the agency will work with mint chocolate brand After Eight to lead its public relations and consumer influence campaigns and bring its new tagline “Good Times Begin After Eight” to life. This is the first time that the brand has a partner consumer and influencer agency.

Grayling has also been named Quality Street’s influencer agency to run a social consumer campaign throughout the holiday season, focusing on awareness of its personalized boxes at the busiest time of the year for the Brand.

The campaigns will be coordinated by Grayling’s UK network in Leeds, Manchester, Bristol, Birmingham and Scotland.

Debbie Bowen, Nestlé Senior Brand Manager, said: “The team at Grayling stood out as the agency that could deliver exactly what we needed: a solid understanding of our industry, combined with a creative and a proven track record of delivering targeted media messages across the country. Having teams on the ground in different regions is really appealing and brings unique insight into consumer trends and purchasing decisions.”

Grayling’s food, retail and FMCG experience also includes Cathedral City, Nestlé Dulce Gusto and Marks & Spencer.


Source link