Whittaker’s first store opened yesterday at Auckland International Airport. Photo / Supplied
In case you missed it: It was one of the best Herald stories on social media this week.
Whittaker’s kiwifruit chocolate company has opened its very first store.
The company yesterday opened its first physical presence at Auckland International Airport – after more than 120 years in business.
Whittaker’s Marketing Director Jasmine Currie said the store would allow the chocolate brand to engage with chocolate lovers when they leave the country.
“We are very excited to finally share the news of the opening of our first permanent storefront,” said Currie.
“Our store at the airport will allow us to engage directly with Whittaker’s Chocolate Lovers, enriching the fantastic interaction we have with them through our social channels.”
The store will be operated by French retail company Lagardère Travel Retail.
Currie said the store opening reflected the popularity of the chocolate brand, both with New Zealanders and abroad.
“We constantly hear from Whittaker chocolate lovers about the high demand for Whittaker’s from friends and family overseas. The new Whittaker’s store will be the perfect comfort for any traveler who needs an authentic Kiwi gift. “
Przemek Lesniak, Managing Director of Lagardère Travel Retail for the Pacific Region, said the company was proud to have developed the store concept.
“We are extremely proud to have worked with Whittaker’s to develop this concept and deliver their very first retail store, reflecting the values of the Whittaker brand,” he said.
“It’s a real testament to our shared vision.”
Whittaker’s has been voted New Zealand’s most trusted brand for seven years in a row.